welcome to your best LOOK YET!

What People Are Saying

“I love finding the perfect outfit for my mood but had gotten to a point where my closet was out of control. Then Dana walked into my closet-life and offered me her services. She helped me craft looks that communicated who I am, helped edit my closet down, found gaps in my wardrobe, and then made suggestions on how to best fill them. I could not think of a better person to work with who has the skills and experience to transform your closet into your dream wardrobe.

10/10 recommend!”

— Amelia Quinn, NON-PROFIT FOUNDER + EXECUTIVE DIRECTOR

“Who knew cleaning out your closet could be such a wonderful experience? With Dana Konick’s guidance, it certainly was! More than helping me purge outdated and ill-fitted items, Dana helped me understand my style and curate a suite of looks that express a professional and personal style that feels unique to me.

— cathy price, business EXECUTIVE

“I have been a stylist for 10+ years and have had the joy of working along side Dana throughout much of my time in the industry. She has an incredible eye for bringing timeless yet chic pieces to her clients that will fit seamlessly into their lives. Dana’s work ethic is truly unmatched — she will work tirelessly until she finds the “golden” wardrobe for her clients. Every person styled by Dana will not only have an incredible wardrobe but an incredible friend in the end.”

— kate gailes, stylist

“I've had the privilege to know and work with Dana for almost two decades and she is an irreplaceable part of our team. Her commitment to storytelling in every facet of her work is without equal. When I see the intent and care that goes into her creations I often believe she knows the characters better than I do. Dana is an exceptional leader. Her clear and concise vision sets her team up for success and her quiet trust enables them to execute her vision without micromanaging every detail. Her unparalleled commitment to excellence combined with her deepfelt joy of spirit makes working with her an absolute treasure. I genuinely cannot say enough good about Dana. She's simply the best.”

— nicholas kirk, FILM COMPOSER + producer

storytelling has been my job for 17+ years.

it’s time we told yours.

Hi! My name is Dana Konick and I’m a Personal Stylist and Costume Designer living in Atlanta, GA. I value people, their experiences, their needs, and the stories they have to tell. I would describe myself as creative, warm, and a little bit quirky.

As a Costume Designer for film + TV, I’ve been developing the best ways to communicate who a person is through their wardrobe for more than 17 years. You can check out some of my past projects here. Throughout that time I’ve worked with every body type, more color pallets than I can count, and covered every time period since Adam and Eve, not to mention a few made-up fantastical worlds! I’ve mulled over textiles and color wheels, read books, articles, and vintage catalogs to fill my mind with knowledge and feed my soul with inspiration.

While I have a love for telling the stories of fictional characters, I cannot ignore the important stories that surround me in my everyday life. My neighbor, family member, friend, the cashier, CEO, and the nurse all have an important story to share, a virtual sign they could each raise above their heads to tell you who they are. To me, clothing is that sign you raise. It tells people a little bit about who you are and what you value. Clothing is the first thing people use to determine a first impression of you. I believe your clothing choice is important because I believe YOU are important, not because you’re trendy or fashionable, but because everyday you have a little more to share with the world. I’m here to ensure you’re set up to share the very best of yourself!

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